Solution: logo system based around an intricate vintage emblem inspired
by Art Nouveau & the Arts and Crafts movement, but with an edgy/biker twist.
Logo Suite Development: Once the main logo was finalized, we created the secondary
and tertiary mark - both of which are circular emblems, as well as tons of monograms, wordmarks, and submarks that can be used interchangeably, depending on the context.
Color Palette: dark, but warm and muted fall tones inspired by nature.
Typography: From a bold, distressed display font to a playful, hand-drawn script
Supporting Brand Assets: Later we moved on to creating a flexible design system for product labels & tags, as well as brand patterns and social media visuals to support the brand’s digital presence. Lastly, we formulated an extensive brand guide that will help HN keep visual consistency while having enough wiggle room to never have to be repetitive.
